MADRID, SPAIN, September 23, 2014 - The Global Alliance for Public Relations and Communication Management today announced that the Ninth World Public Relations Forum will be held in Toronto, Canada, in 2016. The Global Alliance made the announcement at the conclusion of the 2014 Forum in Madrid, one of the largest and most diverse global public relations conferences in history.
The Canadian Public Relations Society will be the official host of the 2016 Forum.
“The 2014 World Public Relations Forum in Madrid was one of the largest and most diverse global public relations conferences in history – with more than 800 participants from 65 countries,” said Anne Gregory, Chair of the Global Alliance. “Now, the Global Alliance invites professionals around the world to mark their calendars for 2016. With a thriving community of communicators in one of the world’s most dynamic and diverse cities, Toronto is the perfect place for a dialogue about ‘communication across cultures’ – the theme we have selected for 2016.”
The Madrid Forum also started a movement to help organizations and leaders become more communicative, producing what organizers called a “living legacy” for the Forum. Delegates contributed to a dialogue on how public relations professionals can be leaders in contributing to their societies, a dialogue that will continue among practitioners and academics around the world between now and the Toronto Forum.
The Canadian Public Relations Society (CPRS) is a national public relations membership organization with 14 member societies across Canada. CPRS is a founding member of the Global Alliance and an international leader in setting high standards, in ethics, practice, credentialing and education. Two Canadians have served as Global Alliance chair.
"The Canadian Public Relations Society is delighted and proud to host the World Public Relations Forum in Toronto in 2016. This will be an exciting event with world class speakers and topics,” says CPRS National President Sean Kelly. “This will also provide CPRS with an opportunity to showcase Canadian expertise and leadership in public relations,” says Kelly.
Before Spain, previous hosts of the World Public Relations Forum include Italy, Brazil, South Africa, the United Kingdom, Sweden and Australia.