Alastair  McCapra

Alastair McCapra

Alastair McCapra has been CEO of the CIPR since 2013, having previously served as CEO of the Landscape Institute and of the Institute of Conservation. He sits on the Board of the Global Alliance for Public Relations and Communication Management and is an alternate member of the International Integrated Reporting Council.

Characterising the impact of artificial intelligence on the public relations business and its workforce

Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already making significant inroads to each of these areas. It is enabling practitioners to work smarter and more efficiently.  It is enabling us to deliver more for less, and in time is likely to have a significant implication on labour. It's a situation that is repeated in other profession services such as accountancy and legal.

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