Lasse Sandaker-Nielsen is Vice President of Communications at the airline Norwegian. Previous experience prior to joining Norwegian in 2010 includes managing editor and desk journalist at tv2.no as well as media analyst at media monitoring company Infopaq. Lasse holds both a Master’s Degree in Writing and a Bachelor’s Degree in Mass Communication and English from Towson University in Maryland, USA. He was a board member of the Norwegian Communication Association’s Oslo and Akershus chapter from 2011 to 2017. He is also involved in local politics at Grünerløkka Borugh in Oslo.
The airline Norwegian has grown from a small regional player in Norway to become the world’s sixth largest low-fare airline in just over a decade. Creating company and brand awareness through proactive PR has played a major part in the company’s positioning strategy – and ultimately the bottom line. Norwegian’s VP of Communications Lasse Sandaker-Nielsen will take us behind the scenes and share some of their key experiences dealing with both tailwind and turbulence in an increasingly digital and global environment as well as specific examples of how strategic PR contribute to boosting sales.