Professor, Docent Vilma Luoma-aho, department chair of Corporate Communication at the School of Business and Economics at University of Jyväskylä, Finland, and the Chairman of the Board of ProCom, the Finnish Communication Professionals will discuss this at the World PR Forum in Oslo.
Vilma has a background in the practice, and has won awards for her teaching and research. She is known for her concepts explaining the new stakeholders; the positive faith-holders, the negative hateholders and the fake fakeholders.
Where will the value of communication professionals lie in the future, as the media landscape of brands and Organizations evolve? Why are new forms of public relations such as content marketing so successful with the digital audiences, and how can we make sure to build the brand and organizational value online in the future?