Alex Lin is a publicist in private practice. He held senior regional positions in several of the world’s major public relations consultancies, and advised many leading global corporations on their brand communications. Alex is passionate about cross-cultural communications and draws inspirations from his experience across different cultures in the Asia Pacific region. He works his magic in communications by alchemising strategy, digital, social and creative content.
Communications in Asia are heavily influenced by Eastern cultures and philosophies. Alex gives the forum themes an Asian spin and explores a dialectical perspective on Truth, Profit and Intelligence. He will discuss topics from the reality of fake news reported by Asian state media, to the cost profitability of communications agencies in Asia and how disruptive technologies can be constructive for the current agency model.