Philippe  Borremans

Philippe Borremans

Philippe Borremans is Belgian and an independent public relations consultant, based in Casablanca, specialising in online, risk & crisis communications. He started his career at Porter Novelli International and was PR manager for IBM for 10 years. He is also a guest lecturer at several universities and is the producer of Wag The Dog FM, a PR podcast. He is a Board Member of IPRA.

How To Automate Boring Tasks & Increase Productivity In PR

There is a contradiction in the PR industry; many practitioners want a seat on the board, but most of us perform tactical tasks.

What if automation and Artificial Intelligence does not take our jobs but - on the contrary - become the enablers of something new?

A no hype talk about the use of automation and AI in day to day PR operations and what it could represent to the profession.

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