Philippe Borremans is Belgian and an independent public relations consultant, based in Casablanca, specialising in online, risk & crisis communications. He started his career at Porter Novelli International and was PR manager for IBM for 10 years. He is also a guest lecturer at several universities and is the producer of Wag The Dog FM, a PR podcast. He is a Board Member of IPRA.
There is a contradiction in the PR industry; many practitioners want a seat on the board, but most of us perform tactical tasks.
What if automation and Artificial Intelligence does not take our jobs but - on the contrary - become the enablers of something new?
A no hype talk about the use of automation and AI in day to day PR operations and what it could represent to the profession.