They will shed light on this recent event from mid-March this year and elaborate the close link between politics, media and message development. Ole Berget has been communications director for the Progress Party and State Secretary for Siv Jensen, responsible for communication, coordination and strategy. Ole is now partner and senior adviser in First House. Bente Kalsnes is an associate professor at Oslo MET within political communication, social media and elections. Kristina Nilsen, Vice President Retriever, has started up media analysis as a business area within Retriever, building a department that now counts more than 50 analysts in four countries. Ketil Raknes is phd at Kristiania University College and has been a political adviser in the Ministry of Education and State Secretary at the Ministry of the Environment. Eirik Bergesen, former diplomat, will moderate the discussion.