Speakers

Dan  Bennett

Dan Bennett

Dan Bennett, Senior Behavioural Strategist, applies social psychology, cognitive psychology and behavioral economics to brands. Ogilvy Change is a dedicated behavioural interventions agency that was founded to develop and execute behavioural strategies across multiple disciplines such as communications, product design and the design of physical spaces.

How to use Behavioural Insight to change people’s behaviour: the science behind our pre-programming

Ins’t it stargne how you can raed tihs snetnece eevn tguohh the wdros mkae no sesne?

Our brains are processing the world in ways we are not aware of. Every day hundreds of psychological principles that have been pre-programmed into your brain are governing your decision making and behaviour in ways you might not expect. In his talk, Dan Bennett will cover these subconscious mental ‘rules-of-thumb’ and how they can be used to shape people’s behaviour.

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