At the 2012 World Public Relations Forum in Melbourne, 800 delegates from 30 countries unanimously adopted a new vision of the communicative organisation, rooted in a clear sense of character and values, a culture of listening, and an understanding of its responsibility. In Madrid in 2014, we embark on thinking about how our profession must change to enable the communicative organisation. This thinking begins with deconstructing communication – from the inside out and the outside in. How are organisations changing? How is society evolving? What is the role of communication today?
The character of communication
Microsoft Services, Asia
Director, Marketing Communication
José Antonio Llorente
Llorente & Cuenca
Founding Partner & Chairman
The importance of communication in the strategy of the companies
Carlos Manuel de Almeida
Specialist in employee communications. President
Daniel L. Ambühl
President of the FEIEA Council .President of the Swiss Association for Internal and Integrated Communication
How should we show true values and authentic character?
Is quality content and storytelling keeping communication alive?
With a sharper sense of the issues, trends and changes in organizations and society, we move to consider how the public relations and communication profession must transform itself – in order to transform our organizations with communication at the core. Part of communicating with conscience is communicating with consciousness.
Communications and Public Affairs Director for Southern Europe
University of Southern California
Director, Strategic Communication and PR
Chair, EMEA Consumer & Brand Marketing Practice. Global Brands Strategy Director