The Global Agenda confronts corporations and institutions with the social, digital and environmental challenges which need to be properly assimilated by the PR and Communication professional as well.
World Economic Forum
Senior Director of Global Agenda Councils
The Social Challenge
Poverty and North-South inequality eradication is a global public concern which has a growing influence on business.
Director of Public Affairs & Communications
The climate challenge
Climate change, limited natural resources and a growing population set a new context for organizations to operate.
The Digital Challenge
New technologies in human interrelation have transformed the deep social network and exposed organizations to inescapable public scrutiny.
David del Val
Telefonica Research and Development
President & CEO
At the 2012 World Public Relations Forum in Melbourne, 800 delegates from 30 countries unanimously adopted a new vision of the communicative organisation, rooted in a clear sense of character and values, a culture of listening, and an understanding of its responsibility. In Madrid in 2014, we embark on thinking about how our profession must change to enable the communicative organisation. This thinking begins with deconstructing communication – from the inside out and the outside in. How are organisations changing? How is society evolving? What is the role of communication today?
Microsoft Services, Asia
Director, Marketing Communication
José Antonio Llorente
Llorente & Cuenca
Founding Partner & Chairman
Communication as an essential part of a company’s general corporate strategy.
LZC Imagen y Comunicación
Senior Director of Corporate Communications
Corporate Communications Director
Technologically empowered individuals make employee communication become crucial towards the achievement of company goals.
Daniel L. Ambühl
President of the FEIEA Council .President of the Swiss Association for Internal and Integrated Communication
Carlos Manuel de Almeida
Specialist in employee communications. President
Those managing the intangible are necessarily guardians of the values which make up an organization’s raison d’être.
Juan Carlos Molleda
University of Florida
Chair in the Department of Public Relations
Autonomous University of Guerrero. Mexico
Universidad Abierta Interamericana
Professor and Director General Public Relations Career
No content, no brand. Our daily task is to define, evolve and tell a corporation’s story in a genuine and strategic manner.
Ray E. Hiebert
Public Relations Review
Editor. Specialist in international communication
Marco de Comunicación (MdC)
Founder and CEO
Professor and Academic Director Executive Master Corporate Communication
Corporate Communications Expert
With a sharper sense of the issues, trends and changes in organizations and society, we move to consider how the public relations and communication profession must transform itself – in order to transform our organizations with communication at the core. Part of communicating with conscience is communicating with consciousness.
Communications and Public Affairs Director for Southern Europe
University of Southern California
Director, Strategic Communication and PR
Reputation is now perceived as a crucial asset, and newer communication technologies make us face newer reputational challenges.
Chair, EMEA Consumer & Brand Marketing Practice. Global Brands Strategy Director