Ángel Alloza holds a BA degree in Psychology from the Complutense University in Madrid and a PCD title from IESE. He started his professional career as a Technical Manager for Qualitative and Quantitative Market Research in Alef, Strategic Planning, for J. Walter Thompson, and then served as Managing Partner at Millward Brown International for Spain and Portugal. In 1998 he joined the Strategic Analysis Unit at Argentaria within the Presidency and Risk Area, his objective being to implement a new strategy and positioning for the Argentaria brand. He joined BBVA in January 2000 within the Communications and Image Area (today the Global Communications and Brand Unit), responsible for different functions (corporate publicity, image, social action, brand, identity, reputation and indicators). Until February 2011 he served as the Director of Strategy and Evaluation for the global BBVA Group Communications and Brand area, responsible for the communications strategy, brand, reputation and indicators at the international level.
He is CEO of Corporate Excellence – Centre for Reputation Leadership.
He is co-author of «Atrapados por el consumo» and «Corporate Reputation»