Antonio has spent over two decades working in the communication industry in 17 countries across 4 continents. He worked as PR Strategist Planner specialized for Young & Rubicam and Havas Worldwide. He later moved to Saatchi & Saatchi where he worked for 11 years as Strategist, and was appointed Guest of Honor of the Worldwide Strategy Committee. In 2007 he become partner and Chief Strategy Officer at SCPF-WPP agency and collaborated to launch its Miami hub. Two years later he resigned to create and establish his own company specialized on storytelling, Story and Strategy. He currently works as Managing Director and Head of Strategic Planning at Tapsa Young & Rubicam.
Antonio has written several books on business, brands, persuasion, personal communication, storytelling and transmedia storytelling. He lectures at ESADE Business School and Miami Ad School.
More info at www.antonionunez.com