The eighth World Public Relations Forum, held in Madrid from the 21st to the 23rd of September, is viewed in a very positive way according to the results of an official survey carried out by the Spanish Association of Communication Directors (Dircom) in which delegates and speakers who attended on a national and international scale shared their opinions.
The Research Colloquium has been the best valued aspect of the event due to “the quality of its contents, its speakers and its participants”. This conference, held on the 21st of September before the main Forum sessions, was led by great professionals such as Juan Carlos Molleda, Professor and Chair of the Department of PR at the University of Florida, Ray Hiebert, Emeritus Professor at the University of Maryland, and Robert Heath, Emeritus Professor of Communication at Houston University.
Regarding the program and other of the events general aspects participants have expressed a positive opinion towards the quality of the plenary sessions as well as the work of the presenter, Tania Llasera. Furthermore, speakers that took part in the survey agreed on highlighting the great work done by the Chair at each session and the audience’s attitude and participation.
More than 750 attendees from 65 countries came to the event in which the “Madrid Momentum” was created, a document gathering the communication principles of the future. The debate regarding these principles will continue in 2016 at the ninth World Public Relations Forum in Toronto.