Alto Social Analytics, international company that offers global services in big data analysis, social networking and digital environments, Gas Natural Fenosa, leading multinational in the energy sector, Iberia, leading airline company in Spain with routes connecting Europe and Latin America, and Renfe Operadora, public operator leader in railroad transportation and also the official transporter for the event, will sponsor the World Public Relations Forum in the Leading Partners category. The congress is being organized by the Spanish Association of Communication Directors (Dircom) and the Global Alliance for Public Relations and Communications Management from the 21st to the 23rd of September 2014 in Madrid.
As a sponsor of this World Forum, Alto Social Analytics want to reinforce their bet on corporate communication on an international level. According to their CEO, Alejandro Romero, “participating in this event with a lot of our clients is a great opportunity for Alto Social Analytics. With our collaboration we want to prove how big data in social networks and digital environments is fundamental in decision making and in defining communication strategies. For Alto it’s very important to be a part of this Forum and of its debate on the future of corporative communication”.
For Communications Director and head of the Chairman’s Office at Gas Natural Fenosa, Jordi Garcia Tabernero, the World Public Relations Forum is “a meeting point where to share knowledge, tools and key experiences in communication as well as a space in which to debate and analyze the profession in the present as it’s in continuous evolution and also its development within organizations. In this respect, the event offers an opportunity to get to know the reality in our sector through the vision of greatly talented professionals. I’m convinced it will contribute new perspectives on the future that will be key for communication and public relations”. Also, during the Forum’s Gala Dinner, Gas Natural Fenosa will receive a prize at the Global Alliance COMM PRIX Awards 2014 for their study “The communication director’s mission in a fusion”, included in the book ‘Communication. Case studies’ prepared by Dircom and IESE. In their study Gas Natural Fenosa focus on expressing the important role communication has a strategic tool serving companies.
With this sponsorship Iberia shows support towards the industry and towards the communication professionals. For Juan Cierco, Corporate and PR Communications Director at Iberia, “public relations and communication carried out with ethics and responsibility play a decisive role in companies and organizations. Communication contributes to a better reputation, to reinforce brands, to cultural change… and this is the Forum in which to share ideas and get to know the best practices in the industry on a global level”.
About Alto Social Analytics
Alto Social Analytics offer services of high added value, big data analysis, social networking and digital environments for businesses and their decision making. Their services contribute real-time social intelligence helping to interpret the reality that lies within social networking sites and in the digital environment in a clear and accurate way; in 53 languages and in 125 countries.
About Gas Natural Fenosa
Gas Natural Fenosa is a multinational group that leaders the energy sector, pioneers in gas and electricity integration. They are present in more than 25 countries and offer service to over 20 million clients from five continents, and an installed power of 15.4 GW and a diversified mix for generating energy. Furthermore, Gas Natural Fenosa stands out due to their strong presence in other energetic markets outside of Spain in countries such as Mexico, Brazil and Colombia.
Iberia is the leading airline in routes from Europe to Latin America; it flies to more than 100 destinations in 38 countries in Europe, America, Africa and Middle East. Along with its affiliate ‘Iberia Express’ and their franchised ‘Iberia Regional Air Nostrum’, it offers an approximate 600 flights a day with a fleet of 130 planes. According to FlightStats, Iberia is one of the most on-time companies. The Spanish airline offers comfortable connections though their hub in Terminal 4 at Madrid airport, voted recently the third best terminal in the world according to Skytrax consultants. Iberia is a member of oneworld, an airline partnership that offers more than 10.000 flights to nearly 890 cities in more than 150 countries.
Renfe Operadora was founded in 2005 as the only public operator of reference in railroad transport and, since the 1st of January of 2014, is at the centre of a business group integrated by four societies, Viajeros, Mercancías, Fabricación y Mantenimiento y Alquiler de Material, owning all their capital.