Programme

Friday, April 20th, 2018

Time Session
06:30 PM- 08:00 PM Reception at Oslo City Hall                  

 

Research and Practice Colloquium (now full)
Sunday, April 22nd, 2018

Time

Session

09:00 - 09:40

From Profit to Value Creation

Mervyn King plus interview with Elisabeth Skarsbø Moren

09:40 - 09:55 Break
09:55 - 10:35

Intelligence: Humans, Machines, and everything in Between

Sarab Kochar plus interview with Ketil Raknes

10:35 - 10:50 Break
10:50 - 11:30

Communication, Truth, and Social Justice: Disrupting Authoritarianisms

Mohan Dutta plus interview with Astrid Mjærum

11:30 - 11:45 PANEL with Keynotes
11:45 - 12:30 Lunch
12:30 - 17:30 Parallel sessions on Bikuben and Speglbaren
19:00 Welcome Event at Oslo Camping

Time

Session

12:30 - 13:30

Session 1: Truth, trust, and transparency

Chair: Oyvind Ihlen
 
Illuminating Truths About The Neighbor: Mexican Public Relations In The United States, 1992-2017
Melissa A. Johnson (United States)


Issue Engagement – Implications Of Atypical Virtual Knowledge Work To Communication Management
Laura Olkkonen (Finland)
    
Revealing The Truth Beyond Hoaxes And Black Campaigns On Health Issues In Indonesia
Neneng Nurlaela (Indonesia)


13:45 - 14:45

PANEL: New undergraduate education standards revealed and discussed

Over two years in the making, involving dozens of educators and professionals from around the world, the Commission for public relations education has published Fast Forward- its new report on undergraduate standards. The panel will present and discuss the implementation of the recommendations in the report.


Jean Valin, Principal at Valin Strategic Communications.

Professor Gregor Halff, Dean at Copenhagen Business School

Marcia W. DiStaso, Ph.D., APR, Associate Professor and Chair of the Public Relations Department at the University of Florida

Elizabeth Goenawan Ananto, Dra, MM, Ph.D, FIPRA


15:00 - 16:00

Session 4: Emotions and affects in public relations

Chair: Vilma Luoma-aho


Social Representation Of PR Activism: Perceptions Of Early Career Public Relations Professionals In South Africa
Dalien Benecke (South Africa)


Pivotal Role Of Public Relation (PR) In Renal Transplant: Comprehensive Counselling And Legal Support In Indian Scenario
Neeraj Dixit (India)


New Challenge: Multiple Intelligences And Public Relations Professionals
Carolina Andrea Carbone (Argentina)


16:15 - 17:30

Session 6: Education and capabilities

Chair: Anne Gregory


Value Based Public Relations Education Through Exposure To Complex Societal Issues
Dalien Benecke (South Africa)


A New Taxonomy For Strategic Communication Integration: A Model For Incorporating Public Relations Curriculum Into Graduate Degree Programs
Kristie Byrum And Kathleen Rennie (United States)


Comparing Capabilities: A Case Of The Singapore And The Uk
Anne Gregory And Gregor Halff (United Kingdom)
 

Reframing The Public Relations Profession For A Changing World
Johanna Fawkes And Anne Gregory (United Kingdom)

Time

Session

12:30 - 13:30

Session 2: Value, evaluation, and measurement of public relations

Chair: Ketil Raknes


Social Mapping As An Audit For Development Plan In West Java
Ari Agung Prastowo (Indonesia)


Appreciative Inquiry For Change Management In Encouraging Rural Communities Participation
Gregoria Yudarwati (Indonesia)


Standards Demonstrate Value: The Dynamics Of Standard Setting In Public Relations Evaluation And Measurement
Alexander Buhmann (Norway)


13:45-14:45

Session 3: Value, evaluation and measurement of public relations

Chair: Alexander Buhmann

Developing A Communication Maturity Index For Organizations - Evaluating, Benchmarking And Improving Communication Value
Kicki Strandh and Christina Grandien (Sweden)

Media Stigmatization Of Public Relations In Poland: Depiction Of PR In Polish Opinion-Forming Magazines
Łukasz Przybysz (Poland)

A Quantitative Analysis Was Conducted Of 300 Mommy Blogs To Reveal That Both Authenticity And Credibility Is At Risk When Brands Pay For Content.
Donna Lindell (Canada)


15:00 - 16:00

Session 5: Social media

Chair: Anne Gregory


Public Relations In The Digital Age: Understanding Social Media Use In Organizations In Singapore
Nicole CHEN Yu Qing (Singapore)


Role Of Rhetoric And Storytelling In C.S.R. Communication With A Focus On Facebook And YouTube
Vidushe Mitra (Sweden)

 

Business Programme
Monday, April 23rd, 2018

Time

Session

09:00

Program on main stage

10:20

 Break

10:50

The Tao of Communications : A Dialectic View on Truth, Profit and Intelligence

Alex Lin

11:10

The Future of PR

Dan Tisch

11:30

World PR Leaders on the Future of PR

Panel discussion with José Manuel Velasco, Yomi Badejo-Okusanya and Philippe Borremans.
Hanna Brogren will moderate the panel discussion.

11:55

How To Automate Boring Tasks & Increase Productivity In PR

Philippe Borremans

12:15

 Lunch

13:15

Program on the main stage

14:15

 Break

14:45

Plain language – can it be measured?

Heidi Bunas Eklund

15:15

How to use Behavioural Insight to change people’s behaviour: the science behind our pre-programming

Dan Bennett

15:45

Break

16:00

Program on main stage

17:00

End

Time

Session

09:00

Program on main stage

10:20

 Break

10:50

Business Communication in Brazil: how to transform challenges into opportunities

Marcelo Behar

11:20

How a PR community in India was built from scratch

Amith Prabhu

11:50

Building a quality PR education to bridge inequality

Prita Kemal Gani

12:15

 Lunch

13:15

Program on the main stage

14:15

 Break

14:45

Communication and citizen engagement pave way to Smart Cities

Andreas Gyllenhammar

15:15

How communication pioneers the electromobility transformation in our smart cities of the future

Stefan Nerpin and Helena Lind (VOLVO)

15:45

Break

16:00

Program on main stage

17:00

End

 

Business Programme
Tuesday, April 24th, 2018

Time

Session

09:00

GA/Program comitee/hosts

09:05

Poet

Fredrik Hoyer

09:20

Using Behavioral Economics Ideas to Improve Communications Strategy

Pete Brodnitz

09:55

Attempts to destabilize the EU: Key learnings from mapping Public's debate information disorder & Russian media manipulation in Catalonia's crisis

Alejandro Romero

10:30

 Break

11:00

Communicating in an age of terror

Amanda Coleman

11:37

The Empire strikes back: the return of tribalism

Morten Rostrup

12:15

 Lunch

13:15

Welcome to an open society

Hans Geelmuyden

13:45

Trust in News

Marcus Gault

14:15

 Break

14:45

What is the future?

Petter Ole Jakobsen

15:15

Emerging technologies – from bullshit jargon to actual impact

Elin Hauge

15:45

Break

16:00

The Art of Transpositioning

Martin Gran

17:00

End

Time

Session

09:00

Program on main stage

10:30

 Break

11:00

The power of ethics in reputational resilience

Daniel Munslow

11:20

Becoming a Communicative Organization – Challenges and Oppurtunites

Jesper Falkheimer

11:45

The face and the voice – Using culture to maximise co-worker engagement

Guy Britt

12:15

 Lunch

13:15

Program on main stage

14:15

 Break

The Facebook update that forced a minister to resign

14:45

Ketil Raknes

14:55

Media analysis by Kristina Nilsen from Retriever

15:05

Interview with Espen Teigen

15:15

Panel discussion with Ole Berget, Bente Kalsnes, Kristina Nilsen and Ketil Raknes.
Eirik Bergesen, former diplomat, will moderate the discussion.

15:45

Break

16:00

Program on main stage

17:00

End

Time

Session

09:00

Program on main stage

10:30

 Break

11:00

Launching the Global Capabilities Framework

Anne Gregory and Johanna Fawkes

11:25

Communicate with the heart - how to be relevant, genuine and dare to stand out

Jenny Engstrøm

11:40

Profit and value: Forging the communication power of the new era brand in the ancient civilization

Tonia Zhang

12:15

 Lunch

13:15

Program on main stage

14:15

 Break

14:45

How we used PR to reach our business goals

Lasse Sandaker-Nielsen

15:15

Give a beep-campaign: Storytelling that inspired positive change

Jonathan Bean

15:45

Break

16:00

Program on main stage

17:00

End