Speakers

Director-general, The Confederation of Norwegian Enterprise

Kristin Skogen Lund is a former Executive Vice President and Head of Nordic region, Digital Services Division and Broadcast at Telenor, the Norwegian telecoms company. Previous positions include CEO and Commercial Director at the Norwegian newspaper Aftenposten, CEO at Scanpix, Managing Director and Editor-in-Chief at Scandinavia Online, and several positions at the Coca-Cola Company, Unilever and the Norwegian Embassy in Madrid. Kristin Skogen Lund is a current board member of Ericsson, and has previously served as president of The Confederation of Norwegian Enterprise, and as member of the board of Orkla ASA among others. She holds an MBA from INSEAD and a Bachelor's degree in International Studies and Business Administration from the University of Oregon. 

The corporate sector's reputation – and how we aim to improve it

Norway's corporate sector is in general burdened with a low recognition and reputation among the public at large. the Confederation of Norwegian Enterprise (NHO) strive to improve the understanding on how the corporate sector is crucial for the country's entire well-being. Kristin Skogen Lund will talk about how she and her staff of communicators work systematically not only for publicity, but for increased awareness and reputation, and not least tangible political results.