Marcus Gault is Managing Director of Media, Agency & Rights Holders at Kantar Media UK. Marcus oversees the development and delivery of unique and innovative insight services to clients across PR and communications, brand and marketing, and has established Kantar Media as the fastest growing analysis and reputation measurement provider. In addition to advising clients on a range of communications and marketing challenges, Marcus speaks regularly at thought leadership conferences on the value of research and analysis in delivering return on investment in communications and marketing, and on corporate reputation insight.
Marcus has 20 years' experience in research and analysis gained in senior roles at Millward Brown, AC Nielsen and in-house at ASDA, advising a range of high profile clients including the Bank of England, UK Government, Google, HSBC and Nestle. Marcus is a Board member of global measurement body AMEC.
The shifting and nuanced nature of audience relationships with news has never been of so much commercial and social importance to media owners, agencies, advertisers and platforms as it is today. Kantar’s multi-country Trust in News study quantifies levels of audience trust, examining how audiences are consuming news from both a behavioural and attitudinal point of view.
How does trust in the news relate to news monetization, distribution and brand perception? What are the biggest drivers of trust? What impact has the fake news phenomenon had on audiences and how is the industry tackling fake news? Is the future of news personalised or mass media? In his presentation Marcus will explore these key themes, focusing specifically on implications and opportunities for PR and communications professionals.