Speakers

Martin is partner and Managing Director in Snøhetta’s Design company. With degrees in management, psychology, sociology and 20 years’ experience within brand-driven communication and design environments and projects, Martin is a versatile and professional advisor. His professional career spans from being Scandinavian Design Group’s New Business Director and Strategic Advisor, to strategic lead for McCann Erickson New York. Other positions include strategic planner at Leo Burnett, Head of Advertising at Rimi (ICA Ahold) Norway, and Account Director at Leo Burnett Advertising Agency. Martin also regular lectures and talks all over the world.

The Art of Transpositioning

How can design and built environments improve social interaction? Can strong concepts create meaning in a fast-paced and superficial media context? Can architectural tools create more credible communications? Partner at Snøhetta, Martin Gran, will talk about Snøhetta’s beginning, as well as the firm’s people and projects around the world, to highlight why transpositioning makes architecture and design more collaborative and interdisciplinary, and why this is an increasingly important tool in a specialized world.