Jesper Falkheimer, Ph.D., is Professor in Strategic Communication at Lund University, Sweden. Since several years he has combined research with university management positions and is now Head for Division for Research, Collaboration and Innovation at Lund University. He is Editor-in-Chief for Journal of Communication Management, Honorary Fellow at Hong Kong Polytechnic University, an executive board member of one of the major public relations agencies in Sweden and leader for the premium executive education program for communication professionals in Sweden, based at the Swedish Communication Association.
What defines a communicative organization - which factors are crucial for the development of an organization where communication creates value? The 3-year research project "Communicative Organizations" based at Lund University in partnership with the Swedish Communication Association, is and was one of the biggest applied research projects in the field of public relations and strategic communication. The main aims with the project is to increase the knowledge about the value of communication for organizations and to deliver new insights about demands and challenges for communication professionals. The empirical data was collected from eleven corporations and public organizations, such as IKEA and the Swedish Police. Differing from earlier research project in the area the empirical focus is not only in communication professionals but on managers in other areas as well as co-workers. In this lecture some of the main results will be highlighted.