Tim Sutton is Chairman of Weber Shandwick EMEA and Asia Pacific and is one of the global PR industry’s most respected practitioners. With more than 30 years in the industry, Sutton is regarded as one of the world’s most respected PR firm practitioners, highlighted by his experience in more than 40 developed and emerging markets. He is a renowned strategic communications advisor having directed corporate and brand development programmes as well as public affairs issues campaigns for some of the world’s top companies and industries
The populous and culturally diverse nations of Asia are glued together by shared interests of economic growth and political influence. How is the evolution of Asian markets like China – and why are they special? How do a handful of influential corporate giants offer a new way of thinking on how brands are built and how reputations are managed?
In this session, we will have a look at case studies on leading brands of Asia – and how they stack up against those of the West.